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1 hour ago

New CEO inherits Cracker Barrel still recovering from rebrand backlash

Traffic at Cracker Barrel locations is yet to fully recover from the backlash against its failed rebrand last year despite signs of improvement, company executives said on the restaurant chain's most recent earnings call.The company has been looking to put itself on a more solid financial footing after sales slumped in response to the unsuccessful rebrand that included the removal of the "old timer" from the company's logo and changes to the restaurant chain's interior layout, which has long featured a general store.Cracker Barrel announced on Monday that CEO Julie Masino will step down from t...

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