McDonald’s isn’t playing chicken with the competition anymore.On Thursday, the fast-food giant announced the full lineup of its revamped McValue menu, signaling a strategic retreat from record-high prices that have alienated its core middle-class customer base.Starting April 21, the world’s biggest burger chain is launching a standardized, nationwide McValue menu featuring 10 items under $3 and a new $4 breakfast bundle. The new strategy prioritizes "predictable everyday low prices" over complex, app-only digital coupons, aiming to win back commuters and shift workers who rely on the Golden Ar...
HALO NEWSLETTER
Join HALO today and unlock this story instantly — It's Free
