IM8, a premium health and longevity brand co-founded by David Beckham, has been endorsed by one of the best basketball players in the world: Miami Heat’s Giannis Antetokounmpo. Now, the NBA is naming the fast-growing brand its official nutrition partner in Australia and Southeast Asia.The NBA and IM8, which is a wholly owned subsidiary of Prenetics Global Limited, a leading global health services company dedicated to advancing consumer health, announced on Monday its multi-year collaboration that makes the latter the official nutrition partner in Australia and eight markets across Southeast As...
IM8, co-founded by David Beckham, lands NBA partnership as health brand continues fast growth
HALO Newsroom
Oct 12, 2026 • 1 week ago
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