News

Business

On HALO

1 day ago

How AI exposure is reshaping jobs in creative fields

The rise of artificial intelligence (AI) has raised concerns about a potential negative impact on jobs in creative fields, but a new analysis finds that those jobs aren't disappearing even as AI reshapes creative work.A report by Gallup examined a study from the Journal of Cultural Economics, which found little evidence that generative AI has broadly reduced artists' earnings based on data from the Gallup Workforce Panel and federal labor market data.The analysis used a scoring system from a 2024 occupational exposure index to gauge how exposed a given job's tasks are to generative AI – such a...