Korean street food has moved from specialty grocers and night markets into the mainstream frozen aisle. Kimbap, mandu and Korean BBQ bowls now stock shelves at Trader Joe’s, Target and Kroger. Here is what is driving the shift and where shoppers are finding it. Why Is Korean Street Food Taking Over the Frozen Aisle? Korean street food has become a fast-growing frozen category because viral social media moments and expanded retail distribution have pushed products like kimbap and bulogi bowls into mainstream American grocery stores. The clearest breakout came in August 2023,...
Frozen Korean Street Food Is Taking American Grocery Stores by Storm
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Contributors
Wayne G Fraser
HALO Contributor
Insurance Broker
Insurance Industry
State
Georgia, North Carolina, South Carolina
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17934945