Mon - Fri 8:00 - 6:30

Friday, Oct 23, 2026

HALO NEWS

Health And Legacy Observer • Newsroom
HALO News › Business › Fast-food chains are chasing the special...
Advertisement
[ Google AdSense Responsive Leaderboard • 970x90 / 728x90 ]
Business • HALO Reporting

Fast-food chains are chasing the specialty drink boom. Inside Sonic's strategy

Fast-food chains are chasing the specialty drink boom. Inside Sonic's strategy

As restaurant chains increasingly turn to specialty beverages to attract customers beyond the traditional meal, Sonic Drive-In believes a business model built around drink customization gives it a head start.Marion Campbell, Sonic's vice president of integrated marketing and communications, told FOX Business that the quick-service restaurant industry is still figuring out how to make specialty beverages a bigger part of its business, while Sonic has spent years building customization into its operations."I think that the market is just getting started. And QSR in particular is just figuring ou...

HALO NEWSLETTER

Join HALO today and unlock this story instantly — It's Free

HALO Observer Insight An independent HALO consumer takeaway — for costs, wellness, or policy context — will appear here automatically for this story. HALO adds this original editorial insight to every syndicated report before publication.
Contributors
Wayne G Fraser headshot
Wayne G Fraser
HALO Contributor
Insurance Broker Insurance Industry
State Georgia, North Carolina, South Carolina
NPN 17934945

Trending Healthcare & Culture Topics — Explore Directory