Colleen Hoover went from BookTok’s “It Girl” to Hollywood’s hottest get. The author is known for her emotional novels, but the books are making even more headway now that there are film adaptations in the works. Hoover’s most famous novel, perhaps, is It Ends With Us, which was originally published in 2016. Due to its popularity on BookTok, it became the top-selling print book of 2022 — which seemed to get the ball rolling on the film adaptation. Justin Baldoni optioned the book’s rights in 2019, and Hoover made the first official casting announcement in January 2023, revealing that Blake Live...

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