Tropical Smoothie Cafe CEO Max Wetzel told FOX Business that one leadership habit has been critical as the fast-casual chain has grown to nearly 1,800 locations."We spend a lot of time listening and learning before we lead and decide," Wetzel said. "And I say ‘we’ because certainly it's myself, but it's our whole leadership team."Wetzel said the company's leadership team stays close to the business by regularly talking with franchisees, cafe employees and customers to understand what's working and where improvements are needed.TROPICAL SMOOTHIE CAFE CEO DETAILS BRAND REFRESH AS CHAIN NEARS 1,8...
CEO SUNDAY: Tropical Smoothie Cafe CEO says 'listening and learning' are keys to success
HALO Newsroom
Oct 4, 2026 • 2 weeks ago
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