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3 weeks ago

California cracks down on loud streaming ads under new state law

California viewers fed up with blaring streaming ads may soon get some relief.Starting this Wednesday, July 1, streaming platforms serving California consumers will be barred from running commercials at a higher volume than the shows, movies or other video content they interrupt.The bill, SB 576, was signed into law last October by Gov. Gavin Newsom and extends a long-running television rule to the streaming era.Federal law already requires commercials on broadcast and cable television to match the average volume of the programming they accompany under the 2010 Commercial Advertisement Loudnes...