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ARU Toothpaste Makes the Case for a Shorter (and Cleaner) Ingredient List

You’ve stopped buying mass-market cookware. You read labels at the grocery store, and you’ve thinned out the under-sink collection of cleaners that don’t earn their place. The thing you’re still using twice a day, often without a second glance, is your toothpaste. ARU toothpaste makes the case that a category most people don’t think about deserves the same attention you’ve already given to everything else in the bathroom. After all, conventional tubes list 15 to 20+ ingredients with names that don’t disclose what they’re doing. Some are doing real work. Many are doing the w...