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4 weeks ago

Apple raises iPad and MacBook prices as memory chip costs surge

Apple on Thursday announced that it raised prices on its iPad and MacBook devices because of rising memory and chip costs amid the rapid buildout of the AI industry.The tech giant excluded its primary cash cow, the iPhone, from the price hikes but will raise prices on the other devices as Apple said it couldn't afford to continue insulating consumers from the mounting cost of memory and storage chips."We have never seen a component price increase this much, this quickly," Apple said in a statement. "We have shielded our customers from these increases so far, but we have now reached a point whe...