As the Unrivaled women’s basketball league continues to grow, Adidas is jumping on board with a multiyear partnership to become its official uniform and performance apparel partner. The fast-growing women’s 3-on-3 league, founded by WNBA stars Breanna Stewart and Napheesa Collier, will now be outfitted with Adidas’ gear, while introducing a broader assortment of officially licensed merchandise, including authentic jerseys and lifestyle collections, to fans. Adidas will also become the apparel provider for Unrivaled’s youth camps, clinics and related community basketball programming. The partne...
Adidas becomes Unrivaled's official uniform and performance apparel partner in multiyear partnership
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Wayne G Fraser
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