People have long sought after the best mascara for longer lashes — even since ancient times. Mascara can trace its roots all the way back to ancient Egypt, where a substance called kohl was used to enhance the eyes of both men and women. In Victorian times, women would make their own type of lash enhancement with ash, lampblack, and elderberry juice. This mixture would then be heated and applied to their lashes.
In the 19th century, European chemist Eugene Rimmel (yep, that Rimmel!) developed a product with petroleum jelly that could be applied to lashes. At about the same time in America,...
HALO NEWSLETTER
Join HALO today and unlock this story instantly — It's Free