Here’s what working at a boutique taught me: Our shoppers loved buying dresses that balanced flattering styles with comfortable fits. There were no flashy, expensive logos in sight. The dresses that really flew off our racks had chic prints, accentuating shapes and a subtly expensive feel. So when I scrolled through Amazon’s New Spring Arrivals section and saw styles that mirrored our top sellers . . . I did a double take! If you ask me, these Amazon dresses feel thoughtfully curated, channeling boutique bestseller energy with ease. For example, this flattering white mini and this lacey-sleeve...

2 hours ago

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