In Follow The Money, Ben Portnoy will bring you into a weekly deep dive into the business of college sports. Before we jump in, I thought it would be helpful to briefly explain what we’re doing here. College sports have never experienced a more topsy-turvy era. Longtime traditions and the increased need for commercialization are clashing at every turn. Quarterbacks are signing multi-million dollar deals. Television contracts are popular fodder for fan bases. Even jersey patch deals are becoming mainstream. Each week we’ll capture some of the angst and inherent fluidity of the ecosystem as we l...