Gen Z isn’t swearing off alcohol. But the old assumption that every night out needs a drink is starting to fade. More young adults are mixing in alcohol-free nights, trying dry challenges and paying closer attention to how drinking affects their sleep, fitness and mental health. Gen Z alcohol consumption isn’t disappearing. It’s just getting more intentional. That shift has pushed the term “sober curious” into the mainstream. And if you’ve seen it floating around your feed, you might be wondering what the sober curious meaning actually is. Dr. Benjamin Montemayor, assistant...
The Sober Curious Movement Is Changing How Gen Z Thinks About Drinking
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