Luke Fickell jumped out of the Cincinnati frying pan straight into the Big Ten fire, and the Wisconsin Badgers are the ones who have been burned. Rather than elevating the program as promised, Fickell has stumbled to a 17–21 start with the Badgers. With back-to-back losing seasons, the program has hit a low point it hasn't seen since Barry Alvarez's team in 2001. For 22 straight seasons, Wisconsin football was defined by winning records, Big Ten titles, and annual bowl trips. NIL may have reshaped college football, but that’s no excuse to abandon Wisconsin’s football identity. Fickell’s transi...