One of college basketball’s cathedrals is getting a corporate makeover. Duke is slated to announce a four-year sponsorship deal with Edward Jones that will see the company’s logos added to the floor at Cameron Indoor Stadium. The agreement will also include Edward Jones being designated a "Champion Partner of Duke Athletics" and becoming the presenting sponsor of the Duke Champions Club. "What we have available and the changing economic realities of running a big-time [Division I] college sports program, we realized if we could find a great partner that fit us and who we are, then let's go ahe...
Duke Debuting On-Court Ads In 2026 College Basketball Season
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