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HALO News Business Dave Portnoy backs Pizza Hut rebrand as...
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Dave Portnoy backs Pizza Hut rebrand as 'brilliant move' — then makes his pitch

Dave Portnoy backs Pizza Hut rebrand as 'brilliant move' — then makes his pitch

The "One Bite" pizza reviewer and Barstool Sports founder Dave Portnoy threw his support behind Yum! Brands' campaign to temporarily rebrand Pizza Hut, praising the pizza chain's strategic marketing move as "brilliant" while pitching company executives on directing advertising dollars toward Barstool Sports during football season."At first, I didn't really get it. But I'll say this, Stuart. We do business with Pizza Hut. And we want them to spend lots of money with Barstool. So I think it's a brilliant move. Whoever came up with that, I like it," Portnoy said on "Varney & Co." Friday."They...

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