Usain Bolt Is Now Jamaica’s Global Tourism Ambassador

Usain Bolt has long been one of Jamaica’s most recognizable global icons. Now, he’s officially representing the island in a new capacity. The Jamaica Tourist Board first named the eight-time Olympic gold medallist as the country’s Global Tourism Ambassador, unveiling the announcement during its 70th anniversary celebration at Devon House in Kingston. Now, Bolt is headlining a major new campaign. “For me, it’s always an honor to represent my country,” Bolt said. “I’m looking forward to making an impact, as always, [and] to put Jamaica ‘to the world.’ I will try to represent the coun