Marriott’s Autograph Collection Has a New Member: The La Concha Resort in Puerto Rico

Long celebrated as a beacon of mid-century glamour on Condado Beach, La Concha Resort has taken its next bold step — joining Marriott’s Autograph Collection. This is more than a rebrand; it’s a bold reimagining that marries heritage with contemporary luxury. La Concha has always been a symbol of seaside sophistication, its sweeping curves and iconic shell-shaped architecture a silhouette on Puerto Rico’s skyline since the late 1950s. Now, under the Autograph flag, the resort gains Marriott Bonvoy visibility and fresh momentum in the global lifestyle hotel scene. A Puerto Rican Icon Joins