Meta says Taylor Swift & Travis Kelce post shatters Instagram record with 1M reposts in 6 hours

Meta announced Thursday that a collaborative Instagram post from pop star Taylor Swift and NFL star Travis Kelce shattered platform engagement records, amassing one million reposts in under six hours and more than 14 million likes in the first hour.The joint post announcing the couple’s engagement is now among the most-shared in Instagram’s history, according to the company. The event proves Swift’s unmatched cultural influence, Kelce’s crossover appeal beyond sports and Meta’s push to make both Instagram and Threads central hubs for real-time cultural moments.TAYLOR SWIFT AND TRAVIS KELCE ARE