The sticky, sugary history of Peeps

Editor’s note, April 4, 2026, 6 am ET: This story was last updated on March 30, 2018, and we’re revisiting it for this Easter. Easter season is upon us, and if you’re like a majority of Americans who celebrate the holiday, you’ll probably purchase some candy for the occasion. And that stash will likely include the neon-sugar-coated hallmark of the season: Peeps. But while their blobby shapes and bright colors are easily recognizable, their backstory might not be so familiar — or as straightforward as you’d think. Read on to find out more about these squishy harbingers of spring. Mm...

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