In January, a 24-year old nutrition influencer named Jacob Smith made the grave mistake of becoming a little too curious about tofu.
Smith had read a study about the health benefits of eating less meat and figured he’d try to replace a small amount of the animal products he ate with plant-based foods. So, as content creators do, Smith brought his 170,000 Instagram followers along on his plant-based exploration.
In his first plant-based video, he filmed himself cooking tofu. In the comments, some of his followers gave him helpful tips on how to make it better next time. But a lot of...
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