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Ford teams up with outdoor outfitter Filson to launch new Bronco SUV
Ford Motor Co. is partnering with Seattle-based outdoor brand Filson to launch a new Bronco SUV aimed at consumers who value rugged utility, outdoor adventure and products built to last for generations.The companies announced Tuesday that the first-ever Bronco Filson SUV will debut on June 3."It is definitely catered to those that really have the appreciation for the outdoors, but [those who] also have an appreciation for products that you buy for the durability and the legacy of them standing up over time," Dave Rivers, head of Ford Enthusiast Brands, told FOX Business. "Think about Broncos f...13 hours ago
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