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5 days ago

2026 NFL Schedule Release: Inside the Process of Making an Epic Reveal Video

In 2024, when the Los Angeles Chargers created what became their viral "Sims"-themed schedule release video, several members of their social team sat in a room filming the New England Patriots matchup in the life simulation video game. The scene was a retirement home. At some point, something strange started to happen. "One of the Sims peed his pants because I guess we had him standing there for too long," Megan Julian, the Chargers’ vice president of social media and digital marketing, told me. "And then he’d like go take a shower. We were all just sitting there, waiting for this little Sim [...