Zach Bryan Is Music Culture’s Everyman

Getty Image/Merle Cooper On September 27, 2025, country crooner Zach Bryan attracted 112,408 fans to Michigan Stadium — the largest ticketed concert in US history. The concert was the culmination of a seven-year climb that saw Bryan go from uploading music to YouTube between his duties as a member of the United States Navy to Billboard Hot 100 No. 1 hits, Grammy Award wins, and over 30 million albums and singles sold. In just the past 90 days, Bryan’s digital footprint has hit impressive milestones, including over 2 billion total YouTube views, 31.6 million weekly YouTube views (up 12% i