What’s Everyone Watching This Holiday Season? Music Videos

Carlos Sotelo The weather’s turning, the holidays are creeping up, and music is how everyone gets in the spirit. But we’re not just listening in our cars on long drives or through headphones while shopping — we’re watching. YouTube and connected TV are where holiday music dominates, soundtracking parties, online shopping marathons, and last-minute gift-wrapping sessions. Research shows that, starting in mid-November, UPROXX managed holiday channels on YouTube begin to surge. By December, they explode. Videos featuring beloved artists like Michael Bublé, Sia, Ed Sheeran, and Trans-Siberia