What happened when America’s biggest meat companies got called out for greenwashing

Cattle at a large feedlot in Texas. Some of the world’s biggest meat companies are finally facing a degree of accountability for allegedly deceiving the public about their pollution. On Monday, America’s largest meat producer, Tyson Foods, agreed to stop marketing a line of its so-called climate-friendly beef and to drop its claim that it could reach “net-zero” emissions by 2050. The changes are the result of a lawsuit settlement with the Environmental Working Group, a nonprofit that sued Tyson for allegedly misleading consumers. Meat and dairy production are two of the highest pollut