WATCH: Auburn releases video to mark official launch of brand deal with Nike

Auburn’s athletic teams officially donned Nike uniforms Tuesday, ushering in a new era that replaces Under Armour as the Tigers’ outfitter. The agreement between Auburn University and Nike went into effect July 1, and the Tigers took the field for the first time sporting the iconic swoosh. To mark the launch, Auburn released an emotional video on social media under the tagline “Take Flight.” 𝗧𝗮𝗸𝗲 𝗙𝗹𝗶𝗴𝗵𝘁 Auburn Nike#WarEagle pic.twitter.com/6vCqSHbRyK — Auburn Tigers (@AuburnTigers) July 1, 2025 Even though the partnership officially begins on Tuesday, Tigers fans will not be able to purchas