Trump’s sinister America rebrand

President Donald Trump, center right, and South Korean President Lee Jae Myung, center left, meet in the increasingly gilded Oval Office of the White House on August 25, 2025. | Al Drago/Bloomberg via Getty Images You may have seen that President Donald Trump has been doing some remodeling around the White House, including a new Rose Garden patio and so, so much gold in the Oval Office. My colleague Abdallah Fayyad recently wrote about how that remodeling isn’t just a presidential whim — instead, it’s the most immediate representation of Trump’s efforts to rebrand America in his image.