The sadistic appeal of ICE’s recruitment ads

Recruitment posters showing Homeland Security Secretary Kristi Noem were printed for a major ICE hiring event on August 26, 2025, in Arlington, Texas. | Ron Jenkins/Getty Images President Donald Trump’s ICE is newly flush with cash and straining to add more officers to its masked ranks. US Immigration and Customs Enforcement is papering social media with recruitment ads, flooding them onto local news stations in so-called sanctuary cities, talking up signing bonuses (up to $50,000 paid out over three years) and student debt repayment programs (up to $60,000). They want people to know t