The Best New Beauty Products Of 2025, From Someone Who Tries Them For A Living

Oscar Wong/Moment/Getty ImagesAs the editor for Scary Mommy’s Had To Share review column, I try any and all new beauty product releases I can get my greedy little hands on. There are truly countless new products released each year that are promoted and pushed to you on social media, from skin care and hair care to makeup and fragrance. And honestly, nothing sucks worse than when you buy into the hype, spend your money on a product, and it just doesn’t deliver. In the last 11 months, I’ve tested a litany of new releases to unearth the best beauty new beauty products of 2025 that will actually c