Target launches ‘10-4’ training, encouraging workers to smile at customers

Target launched a new internal training program aimed at helping new hires enhance the in-store customer experience.The internal team member training program, called "10-4", was shared with Target's team heading into the holiday season, which is the most critical time for retailers as it accounts for a significant portion of its annual revenue. For the 2025 holiday season, the National Retail Federation projected that consumers may collectively spend $1 trillion.It means retailers are in overdrive to drum up traffic and boost sales. Target is also in the midst of a massive turnaround under new