Sydney Sweeney Returns to Social Media After American Eagle Controversy

Sydney Sweeney has returned to social media after her American Eagle denim campaign sparked widespread backlash. Taking to her Instagram Story on Friday, August 1, Sweeney, 27, shared a photo of a bouquet of pale pink roses. She also added a white heart sticker to her upload. The Euphoria star was named the new face of AE in July, kicking off the brand’s fall 2025 campaign with a nod to its denim heritage. “This fall season, American Eagle is celebrating what makes our brand iconic — trendsetting denim that leads, never follows,” Jennifer Foyle, the president and executive creative director of