Powerade refreshes 'It Takes More' campaign ahead of 2025 college football season

With hundreds of thousands of fans watching in the stands, and millions more at home, it truly takes more to be a college football player in today’s landscape of the sport.That’s why Powerade continued the "It Takes More" as its national marketing campaign. Powerade announced the launch of a dynamic refresh on Tuesday featuring four of the top college football players in the country ahead of the 2025 season. "It Takes More," which underscores Powerade’s ongoing support of college sports, features potential 2026 NFL Draft prospects: LSU quarterback Garrett Nussmeier, who returns as a Powerade a