“Our mission is to connect manufacturers and clinics through efficient logistics at competitive prices”

At this year’s Swedental, currently taking place in Stockholm, Dutch e-commerce supplier Basiq Dental marks its entry into Sweden via a strategic partnership with DentFriends, a membership organisation for independent private dental clinics, and the integration of Cliniclands’ customer base. Cliniclands is a Swedish dental dealer whose customers are moving to Basiq Dental under a November 2025 agreement. In this interview, Basiq Dental owner Bart van Eijndhoven talks about what this means for Swedish practices and how the Nordic rollout will unfold.