Not Sure Which Primer You Need? e.l.f. Has One For Every Finish

e.l.f. CosmeticsMakeup primer seems straightforward enough: Apply it before your foundation to help it go on smoothly and last longer. Easy enough, right? But not all primers are created equal. e.l.f.’s Power Grip Primers stand out for their extra-sticky texture, which allows them to lock in makeup until you decide to wash it off. In other words, your look stays on point whether you’re wrangling a toddler or prepping for a big meeting.But Power Grip doesn’t just stop at a stronger-than-strong grip. Instead of offering a one-size-fits-all formulation and calling it a day, the lineup has primers