New 'anti-DEI' index fund launches to only invest in companies that hire based on merit

A so-called "anti-DEI" index fund launched on Tuesday, giving investors an opportunity to invest solely in companies that engage in hiring based on merit, not demographic factors, according to its founder."It is the first ever index fund that is committed solely to meritocracy, so unlike a traditional S&P 500 ETF from BlackRock or Vanguard, we do not invest in companies that impose DEI hiring targets, Nike, Starbucks, Intel, Airbnb. There's 37 in total and the reason why we don't invest with them is that these are both a moral and a financial failure," Azoria CEO and founder James Fishback