JetBlue’s New TrueBlue Travel Platform Lets You Book Trips — With or Without a Flight

JetBlue is giving its travel booking experience a new name — and more ways for loyalty members to use their points. The airline today announced the launch of TrueBlue Travel, the rebranded version of its former Paisly by JetBlue platform. Powered by JetBlue’s proprietary technology through its wholly owned subsidiary, Paisly, LLC, the new platform is designed to make planning and booking travel more seamless — whether or not customers are flying with JetBlue. With the rebrand, TrueBlue members can now redeem points for JetBlue flights, flight + hotel packages, standalone hotel stays, and