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How TikTok, micro-dramas, and distracted viewers are reshaping TV

The Netflix login screen is displayed on a phone screen with Netflix visible in the background in this photo illustration in Brussels, Belgium, on January 5, 2025. | Jonathan Raa/NurPhoto via Getty Images It’s no secret that the way we consume media these days is different than it was 10 years ago. Who doesn’t like to be on their phone while they’re watching TV? Well, Hollywood has noticed your attention is split. And as a result, individuals like Kris Jenner and companies like Disney are investing in new forms of entertainment.  Enter: the vertical micro-drama. Filmed quickly and wit

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