How Ryan Reynolds Got Gwyneth Paltrow in Astronomer PSA After Coldplay Video

Ryan Reynolds apparently played a big role in nabbing Gwyneth Paltrow to star in that post-Coldplay-scandal ad for Astronomer. Reynolds’ company, Maximum Effort, helped produce the promotional spot, which debuted just days after Astronomer’s married CEO Andy Byron was caught with a coworker on the Kiss Cam at a Coldplay concert in July. “Just 14 hours later, I’m paying for that,” Reynolds said of Paltrow’s PSA at the Wall Street Journal’s CMO Council Summit on Tuesday, November 18. Of the tongue-in-cheek ad starring Coldplay frontman Chris Martin’s ex-wife, Reynolds added: “[I didn’t] have the