Gap bets on beauty: Inside the retailer’s push beyond apparel

Gap is expanding its push into beauty and accessories with products hitting company stores this spring as it battles fierce competition and works to regain cultural relevance in an already challenging economy.Gap Inc. CEO Richard Dickson, a former Mattel executive who took the helm in 2023 to revive the company after it suffered years of weak sales, told FOX Business that its customers resonated with the beauty category, calling it a "meaningful opportunity" for the retailer to expand its brands – Gap, Banana Republic, Old Navy and Athleta – into beauty. The company has already launched Old Na