From Taxi Drivers to Tour Guides, How Dominica Is Raising the Bar on Visitor Experience

Dominica has just wrapped up a major training effort designed to sharpen the island’s tourism experience — and it wasn’t aimed at executives in boardrooms. Instead, the Chief Experience Officer (CEO) Training Series brought together the people visitors actually meet: taxi drivers, tour guides, craft vendors, hair braiders, hotel staff and even forestry wardens. Over two weeks this summer, 147 of them gathered across the island for a program that focused on one thing — how to make Dominica’s visitor experience more consistent, more collaborative and more memorable. The sessions, which ran