Culture Is Integral to Caribbean Tourism. A New Campaign Is Emphasizing That Connection.

The Caribbean Tourism Organization is turning to storytelling to put culture at the center of Caribbean Tourism Month this November. The regional body has unveiled a new initiative called “Caribbean Cultural Mosaic: Rejuvenating Heritage and Authenticity,” a campaign designed to spotlight the artists, traditions and heritage that shape the region’s identity. Under the subtheme “Our Cultural Gem,” each member destination will contribute a short feature that celebrates a distinctive element of its cultural landscape — from music and food to crafts, festivals and living traditions. “The Car