Cracker Barrel tight lipped as logo switch incites backlash

Cracker Barrel's board of directors and top executives have remained tight-lipped after the restaurant chain's decision to change its classic logo angered its customers nationwide.Timothy Calkins, associate chair of the marketing department at Northwestern Kellogg School of Management, told FOX Business that the company can turn the situation around if it communicates well with the public and is transparent about its decisions. "But to do that, they've got to be out there communicating, talking, and sharing the news and sharing their perspective in an authentic, credible way," Calkins said, no