Cracker Barrel co-founder slams rebrand fail as ‘pitiful,’ urges chain to ‘keep it country’

Cracker Barrel’s logo rebranding fiasco has ignited nationwide backlash and now one of the chain’s original founders is speaking out. At 93 years old, co-founder Tommy Lowe told WTVF NewsChannel 5 in Nashville that the company’s leadership is steering the brand off course.In the interview, Lowe said the $700M rebrand was just "throwing money out on the street."Calling the new logo "bland and pitiful," Lowe warned executives to "keep it country" if they want to survive.CRACKER BARREL SCRAPS NEW LOGO DESIGN, KEEPS 'OLD TIMER' AFTER LISTENING TO CUSTOMERSThe Lebanon, Tennessee–based chain rolled