BW Premier Collection Just Expanded in the Caribbean With Jamaica’s Terra Nova Hotel

Terra Nova All-Suite Hotel, one of Kingston’s best-known properties, has been added to BW Premier Collection, the upscale soft brand of Best Western Hotels & Resorts.  The move highlights the growing role of soft branding in the global hotel sector, where operators are seeking to expand distribution while preserving the independence of legacy properties. It’s the first-ever BW Premier Collection hotel in Jamaica, and a major addition to a city that has been quietly developing into the one of the region’s premier city destinations.  BW Premier Collection now counts 84 properties wo