Mon - Fri 8:00 - 6:30

After the vibe shift, Ford ads got weird

The America that Ford is selling has changed over time. Every product sells itself with a story. The story Ford tells us is that its cars are America. Ford has described itself as the most American automaker. They make their cars in America, and have since Henry Ford developed the automobile assembly line and used it to build the Model T in 1913. So American is it that the Japanese prime minister recently parked a Ford F-150 truck outside the venue for her meeting with President Donald Trump in an attempt to curry favor. (“That’s a hot truck,” Trump said.)   So effective and evocativ

HALO NEWSLETTER

Keep reading HALO with a Free Subscription

unlock this story instantly and join members and pros reading HALO daily -It's Free

Leave A Reply