The America that Ford is selling has changed over time.
Every product sells itself with a story. The story Ford tells us is that its cars are America.
Ford has described itself as the most American automaker. They make their cars in America, and have since Henry Ford developed the automobile assembly line and used it to build the Model T in 1913. So American is it that the Japanese prime minister recently parked a Ford F-150 truck outside the venue for her meeting with President Donald Trump in an attempt to curry favor. (“That’s a hot truck,” Trump said.)
So effective and evocativ
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